TikTok is no longer just a trending app for teenagers, it has become one of the most influential platforms in the world. With over a billion monthly active users, TikTok’s power lies in its unique ability to show the right content to the right people at the right time. At the heart of this is its algorithm, which decides what shows up on each user’s For You Page (FYP). If you want to grow on TikTok whether as a content creator, marketer, or business owner understanding the algorithm is essential. This guide will break down how TikTok’s algorithm works, what signals it looks at, and how you can use that knowledge to grow your presence on the platform.
